Jack of all trades, master of none - do you really need the full social media suite?
It started with Facebook, then came Twitter, and Instagram, and LinkedIn, and YouTube (*deep inhale*)...with more recent additions to this non-exhaustive list being TikTok and Clubhouse. So let’s be honest, how many of these platforms are actually helping you to achieve your goals as a business? There’s definitely an argument for having a presence on multiple social media platforms as a business. Different platforms are home to varying demographics, and we have spoken before