If you run a small business, or have just launched a start-up, your reputation and how your customers talk about you is one of the most important things on your mind. As the saying goes, “Advertising is what you pay for, publicity is what you pray for.” How useful would it be if you could influence what existing or potential customers heard about you by promoting positive brand stories through a medium that people trust? Well, PR might be the answer to your growing business's prayers.
Public relations is one of the best methods to attract customers, build awareness, and create a buzz around your business, and can include media communications, events, social media, newsletters, customer brochures, and much more. Essentially, the goal of PR is to embed and strengthen your reputation within the audience that matters most to your brand, using third party credibility.
You might think of PR as huge events with free booze and goody bags, involving hundreds of members of staff and huge costs. But PR encompasses a lot more than events for giant organisations with giant budgets. For small businesses that rely heavily on word-of-mouth, it’s a great strategy for generating coverage in publications and creating a buzz to keep you top of mind for your customers and within your industry. It’s also one of the most cost-effective ways of staying in control of your brand credibility. When it’s hyper-targeted and distributed via the right channels, a well-written press release is often far better value for money than bidding for Adwords and continuously spending on online advertising and paid social.
Even the smallest of organisations can generate PR-worthy news from business-as-usual operations, for example introducing new products or services, hiring new staff, creating new partnerships, initiatives and projects, or getting involved in the community. This is all information that your clients and customers want to hear about, so identifying and publicising yourself whilst it’s still relevant is key. Good PR practitioners have the skills to analyse your company, find the positive messages, and translate them into engaging stories.
That’s why I’ve decided to include PR and media relations to Moth Marketing’s growing list of specialist services that we offer. We understand the importance of raising your business’ visibility above your existing audience or followers, and one of the most powerful tools for finding new media contacts, building relationships, and establishing credibility is Cision. Through our access to their media database, your business has access to 1.4 million contacts and media opportunities around the world. After writing and distributing your press releases to your target publications, we’re able to liaise with the right media outlets for you and your audience, to proactively shape the message and publish your brand’s content. Using Moth Marketing’s content creation and marketing expertise to unlock Cision’s database, you can expect to give your business the visibility it deserves and ultimately see a growth in audience engagement, customers and sales.
PR consultation & ideation: Free, let’s chat!
Press release creation (SEO optimised copy): £100
Target media contact list, email outreach, personalised follow-ups to up to 10 key contacts: £200
Get in touch to chat through Moth Marketing’s media relations and PR capabilities at firstname.lastname@example.org